Inside the new flagship playbook
Fewer doors, longer appointments, and stores designed to be photographed as much as shopped.

Backstage in Paris, the story of the season is not spectacle but cut. Designers, buyers and studio directors explain how a return to coats, shoulders and real fabric is reshaping order books for next year.
Fewer doors, longer appointments, and stores designed to be photographed as much as shopped.
A week with the embroiderers and seamstresses whose hours decide what a garment can cost.
Outside the venues, the season's real signals: grey suiting, quiet bags and a return to formality.
Buyers are placing smaller, later orders — and asking brands to carry more of the risk.
Runway and studio reports, with the detail that survives the show.
Stores, wholesale and the economics behind a sell-out.
The ateliers, materials and hours inside a finished garment.
Designers, stylists and makers in long-form interviews.